The Next North American City to leap onto the Frogparking Platform: the City of White Rock

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Frogparking has expanded its North American territory since installing its patented laser parking guidance solution at the West Beach Parkade operated by the City of White Rock, British Columbia, Canada.

The City of White Rock is a seaside community centred around the Semiahmoo Bay, located 45 miles south of Vancouver, close to the Canada/US border, with a population of around 20,000 people. With many sandy beaches, a busy waterfront area, and a moderate climate, the city is a popular destination for domestic and overseas tourists.

Following a competitive process run by the City, Frogparking was selected as the technology partner to install an automated parking guidance system at the new, four-level parking structure in the downtown area. The structure, a block away from the downtown promenade, provides an additional parking option for visitors to the central business district. 

Frogparking installed its patented laser indoor sensors, ultra-bright LED guidance lights, and dynamic signage to clearly display occupancy to motorists at key decision points to entice people to drive into the structure and then easily guide them to an available parking space. 

“We wanted to increase the utilization of the parkade, stop drivers circulating onstreet searching for a parking space causing congestion and unnecessary emissions from vehicles, and overall create a better experience for visitors to our City”, said Chris Zota, Manager of Information Technology at the City of White Rock.

“Overall, the system has worked great and has been well received by the public. At first, there was a certain novelty factor to the system and we had reports of members of the public visiting the parkade to see what all the fuss was about. 

“Once we began our public education campaign about how people should use the system, people really saw the value in the system and the feedback we received from customers reflected that.

“In addition to hardware on the ground, the software offering has provided useful insights into customer trends and behaviours at the parkade. In particular, we have been keeping a close eye on the utilisation and occupancy trends, especially because of the seasonal nature of our parking demand.

“There’s no reason that we wouldn’t expand it elsewhere in the City. The technology is delivering for us and we want to keep automation moving forward here and a system like this is a great way to do that,” says Zota. 

About Frogparking

Founded in Palmerston North, New Zealand and with headquarters in Southern California, Melbourne, and Sydney, Frogparking is future-focused parking for businesses who want to revolutionise the way they handle parking. Robust hardware, reliable data acquisition and real-time reporting; user-centred, elegant designs are at the heart of our systems. Servicing car parks across Australia, New Zealand, India, the Middle East and North America, we craft parking guidance systems for any environment. Frogparking’s bespoke end-to-end parking solutions prepare businesses for the next curve in the road.

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