Frogparking a finalist in Parking Australia awards

Frogparking CEO, Shareena Sandbrook, and Brand Manager, Christian Hermansen, welcome the news that its recent white paper “Parking, Mobility, and Transportation in the Post-Pandemic World; a White Paper by Frogparking” has been selected as a finalist in the Outstanding Marketing and Communications category of the 2021 Australian Parking Industry Awards.

The White Paper was released in early June and used real data from a wide range of sources across the transport and mobility industry to identify the size and scale of the changes and start a conversation about challenges the transportation and mobility industry will face as a result of the COVID-19 pandemic. 

Author of the white paper Christian Hermansen, who leads the company’s global marketing activity as Brand Manager, says Frogparking’s white paper was about leading the conversation and recognition for the work is pleasing.

“We all know that COVID-19 has changed the world and the way we do things forever. Many of the practices adopted to fight against the virus are now the new norm. People are getting vaccinated and businesses, college campuses, and cities are reopening their doors in this new world. Parking is no different,” says Hermansen.

“We noticed a void. There has been no shortage of thought pieces about how the pandemic is changing the world but, within the parking, transportation, and mobility industry, no hard data about the size and scale of the challenges on the horizon, and then a lack of solutions for how to change parking as a product as a result. Our white paper fills that void.

“The white paper revealed that even as people get vaccinated, COVID-19 restrictions ease, and people return to public places like restaurants, cafes, shopping centres, grocery stores, national parks, beaches at pre-pandemic levels, usage of transit stations is down around 40% compared to pre-pandemic levels, with many saying that they will never return. 

“According to our website analytics, over 13,000 people have now read the white paper. It was really important to us that the information in the white paper was easy to read and understand so that nothing was lost. That’s why we chose an interactive, web-based format for the white paper. 

“After many weeks of research, multiple draft copies, and hours refining design and promotion, it’s very pleasing to have received this recognition from Australia’s industry body. 

The Parking Industry Awards celebrate the achievements of organisations and teams who attain the highest industry standards through the use of technology, innovation and the development of outstanding facilities. The Awards will be held in October, in conjunction with the Parking Australia Convention and Expo in Adelaide.

Read the full “Parking, Mobility, and Transportation in the Post-Pandemic World” White Paper here: https://frogparking.com/parkingwhitepaper/