Managing Director

Shareena is our Managing Director. She has a Bachelor of Business Studies in Marketing from Massey University, A Postgraduate Diploma in Management Studies, and an Executive MBA from Waikato University.

Shareena has business experience in a wide range of industries, including investment banking, HR, retail finance, patents/intellectual property, and aviation.

Shareena has an extremely strong customer focus, shaped around building sustainable long-term relationships, and effectively communicating in a way that shapes the competitive advantage of the company.

Shareena has a warm, infectious personality. She is a successful business owner in her own right, and is mother to two beautiful little girls.


Design Engineer, Graphic Designer

With a Bachelor of Computer Graphic Design, Jono has a brilliant artistic flair and a passion for all things design. A spontaneous and creative thinker, Jono specializes in plastics engineering, website design, photography, graphic design and building epic tree houses.

Jono is a great fit for the fast-paced environment at Frogparking, he has the ability to take any challenge thrown at him and create a masterpiece.

Jono brings laughter in the door with him every morning (we haven't yet figured out what he is on!), he's an epic snowboarder and likes to regularly prank the boss. Check out the amazing mancave Jono built at


Software Engineer

Lucia is a Software Engineer for Frogparking, she has Bachelor of Engineering at Massey University (Hons).

Lucia is involved with high-level software design and programming, web and user interface design. Lucia's skills also extend to microcontroller programming, PCB design, and FPGA programming - which makes her a great asset to Frogparking.

Lucia originates from Slovakia (so we love to listen to her beautiful accent!), she has a friendly and loyal personality, and is a bubbly member of our team.

In her spare time, Lucia likes running, painting and she wows us with her amazing noodle creations!


Firmware Engineer

Aaron is one of our Firmware Engineers. With a Bachelor of Engineering (Hons) and PhD in Engineering both majoring in Mechatronics, Aaron is an incredibly clever and valuable member of the Frogparking team.

Aaron is also the founder of Fovea, a company that specialises in the design and implementation of machine vision systems to assist quality control ? note: we're not sure what that means either, but it scored him the job!

Aaron spends his days collaborating with the hardware development team to bring their creations to life. Aaron somehow manages to go into his firmware-writing-ninja-bubble and not get distracted by the rest of the team in the hardware office, we haven't managed to distract him yet!

In between work and study, with the little bit of spare time he gets, Aaron loves spending time with his son and playing guitar. He's also a world-renowned cake baker. Apparently he makes the most amazing layered chocolate cakes. But, we wouldn't know, he keeps forgetting to bring us one to try.


Communications Specialist

Christian is our Communications Specialist. He has a Bachelor of Arts majoring in Politics and International Relations from Victoria University of Wellington.

Christian is originally a Palmy boy and comes to Frogparking after three years of buzzing around Beehive in Wellington. He is responsible for making sure that our internal and external communications are up to scratch and on message before they're sent out. He also monitors our Facebook and Twitter feeds, and can often be heard giggling at funny memes or tweets during the day.

Away from work, Christian is a keen sportsman; dabbling in a bit of Football and Cricket. He is also a massive Rugby (Hurricanes and Turbos) and Baseball (San Francisco Giants) fan. Pretty much all year round, he can be found in his natural habitat: the race tracks of New Zealand. He is a gun race car driver and is the current New Zealand Champion in his category!


Software Developer

Vincent is one of our software developers and he is responsible for developing and maintaining Frogparking's mobile apps. Originally from Korea, he holds a graduate Bachelor's Degree in computer science from the Inha University in Seoul.

He has previously worked as a software engineer at some international companies including Sun Microsystems, Oracle, and LG Electronics.

Vincent enjoys travelling, playing video games, and taking photos of his travels. As he is a recent arrival to New Zealand, Vincent is enjoying learning about Kiwi culture and exploring the environment outside the big city.


Project & Production Manager

Adina is Frogparking's Project & Production Manager making her responsible for ensuring that our customers are happy right from signing the contract with us, through to having a fully operational and efficient parking management system. Adina is also in charge of procurement, ordering parts for installs, managing our large and varied inventory system, and maintaining relationships with our suppliers.

Adina has a Bachelor of Business Studies, majoring in Finance Concepts and Logistics. She is originally from Munich, Germany and has experience in sales support, event management, and marketing and communications in roles both in Germany and New Zealand.

Adina is a great fit for Frogparking. She is fun-loving and is keen on the outdoors, and loves going for a good hike or snowboard. She can be heard counting numbers in German out loud, even though she is fluent in English.



Sam (aka Samwise Gamgee) is one of Frogparking's dedicated Technicians. He plays a key role in the fellowship of Frogparking's quest to sell our parking management solution throughout middle earth and around the world.

Sam is currently on his own quest, moving from the Shire (Hawkes Bay) to negotiate his way towards conquering a Bachelor of Engineering (Hons) at Massey University. At Frogparking, Sam has many responsibilities around the workshop, including playing loyal sidekick to our team of engineers for any tasks they may have.

In his spare time, Sam can be found working on his latest project, tinkering with computers, or tutoring students. Like the actual Samwise Gamgee, our Sam is not to be messed with. He holds a black belt in Karate and can often be found at his local dojo practicing and coaching.


Chairman of the Board

Malcolm Bailey is the Chairman of Frogparking's Board. With a long and distinguished career in business and governance of boards, Malcolm is the perfect person to help Frogparking's management team turn our company strategy into a worldwide success story.

Malcolm holds a Bachelor of AgriCommerce (Agricultural Economics) from Massey University and is a former National President of Federated Farmers, Westpac Director, and was a Fonterra Director for 12 years. He has also been a Special Agriculture Trade Envoy for the New Zealand Government, a business owner, and company director.

Away from the boardroom, Malcolm enjoys tennis, being out on the water in a boat with friends on a sunny day, skiing, or reading. He is also a fan of carpentry and building stuff with his hands.


Vice President, Business Development usa

Shaun is another big part of our United States based sales team. He is based near Dallas, Texas and is focussed on business development, channel and customer expansion in the US market.

Originally from New Zealand, Shaun (known internally as Jerry) has vast experience with a wide range of technology companies who have expanded and become extremely successful in the United States. His background covers business development, sales, operations in technology-centric businesses across global markets.

Shaun has an hilarious sense of humour that makes the weekly sales catch ups more banter than business. He's also well known for his DIY project and can be found swinging a hammer around the house. Shaun is right into his music and is into U2 more than he is Lorde.


project & production technician

Phil is Frogparking's Project & Production Technician, making him responsible for one of the most important parts of the system assembling and installing the hardware at sites once they've been purchased. Phil is also part of the quality control and testing process before stuff leaves the workshop.

Originally from South Africa, Phil is a problem solver, with a strong focus on being organised and focussed on the tiny details. He has a wide range of qualifications in production engineering and quality control. He has 20 years of experience in operations, maintenance, and installations.

Away from work, Phil volunteers for Surf Life Saving New Zealand. We are also pretty sure that one day he will admit that the All Blacks are the greatest rugby team in the world, rather than his beloved Springboks.


sales & marketing coordinator

Kate is Frogparking’s Sales and Marketing Coordinator. She has a Bachelor of Agriculture Management with a minor in Marketing and has experience with customers from her time in the banking sector.

As Frogparking’s Sales and Marketing Coordinator, Kate is our customer’s first port of call. She is responsible for ensuring our global sales and marketing team is ticking over and remains a well-oiled machine. She spends her days collaborating, checking new sales proposals, tenders and quotes, while communicating with new and existing customers about how we can help.

Away from work, she can normally be found enjoying the wide-open spaces of the Manawatu riding horses, walking her dog Rodger, or out on the water fishing or skiing with friends. She once ran a whole marathon! And has a goal to run the New York Marathon one day.


executive vp of sales, USA

Eric, otherwise known internally as the Cowboy, is Frogparking’s Executive Vice President of Sales based in California, USA. Eric, a California native, is focussed on Frogparking’s expansion in the US, with a key focus on shopping malls, mixed use projects, airports, stadiums, campuses, and attractions.

Before joining Frogparking, Eric worked for many years as a shopping centre manager, leasing manager, and a broker for some of the top property firms in the US, such as MaceRich , General Growth Properties, and Westfield, to name a few.

Eric plays Tennis, Football (soccer), and Beach Volleyball in his spare time with his family and friends. He also loves a walk down one of Southern California’s many beautiful beaches. Eric is also an ace coach and has coached three AYSO State Championship teams. Eric does not surf.


Chief Executive Officer

Don Sandbrook is a highly successful New Zealand 'serial' entrepreneur, and Frogparking's CEO.

Seventeen years ago Don developed an electronically controlled seed metering system that revolutionized the commercial horticultural market internationally - the 'Seed Spider'. Now, he estimates two-thirds of the salad mix grown in North America alone goes through one of his seed metering systems.

As the founder of Spidertracks, Don applied the same innovation and technical knowledge to the global aviation tracking market. What he developed was the world's first portable Iridium tracking device designed primarily for aviation. A private helicopter pilot, Don saw the need for a satellite-based flight tracking system that overcame the gaps in systems using GSM mobile phone networks.

Today, Spidertracks are sold in over 30 countries, and Don has successfully negotiated strategic business relationships with such multinationals as Cessna, Artex and Iridium.

With both Spidertracks and Seed Spider firmly established in their markets, Don stepped away to explore new ventures, and formed the research and development hub ?Monkeyroom, where his focus is to apply his passion, knowledge, and devotion to innovation, entrepreneurship and business excellence.

Watching a parking warden chalking tyres in the rain, Don saw an opportunity to develop a technological solution to bring parking into the 21st century, and formed Frogparking to develop and market the technology.


Hardware Development Manager

Kahu (aka Cheeky Darky) is our lead Hardware Engineer. With a Bachelor of Engineering (Hons) majoring in Mechatronics, Kahu is a highly skilled and intelligent, forward thinker. Kahu has been working with Don for a number of years, on all sorts of crazy, highly technological, world first concepts. Kahu has been involved in successfully building the worlds first portable satellite tracking system for aviation, and has built a number of other hardware devices for various applications. Kahu has a particular interest in wireless technology, robotics, microprocessors, and embedded system design.

Kahu is always keeping up to date with the latest and greatest in hardware systems and componentry, and he's always thinking of ways these can be applied to what Frogparking is doing.

In his spare time, Kahu likes to build rockets (he doesn't mind if they never come back), and he is a talented musician.


Finance Manager

Lydia is our Finance Manager. She has a Bachelor of Accounting from Massey University.

Lydia is a pro at keeping the office running smoothly and takes care of all of our financial reporting requirements - she knows where the dollar goes!

Lydia came to us very highly recommended, with a strong background in managing all facets of a busy office. She is a highly motivated, organized and energetic person.

After hours, Lydia enjoys walking her dog, ignoring her cat, hanging with her goats and helping her husband pull cars apart. We are always impressed by Lydia's amazing nail art, we can't wait until Don finally lets her paint his nails with little green frogs.


Software Developer

Chris is one of our Software Developers. With a Bachelor of Engineering in Computer Science and Technology from Southeast University China and a Postgraduate Diploma in Computer Science from Massey University, Chris is a smart and enthusiastic member of our team.

Chris has a wide range of software development experience and has worked for some large multinational companies in China, doing everything from designing and programming to testing software.

Chris recently relocated from China to New Zealand and we are slowly getting him up to speed with Kiwi culture (pretty soon he will be eating 'fish and chups' with his 'bros' on the 'beech'). He recently passed the final requirement for Frogparking induction by breaking out the 'F-bomb' during a team brainstorming session.

Chris has a beautiful wife, and a keen interest in Taiji Martial Arts. We love Chris because he provides us with a constant supply of a Chinese alcoholic delicacy that tastes like petrol.

Chris enjoys traditional Chinese cuisine.



Tim is our Production Engineer. With a Bachelor of Engineering (Hons) and a Doctor of Philosophy from Massey University, as well as over 15 years industry experience, Tim has tonnes of knowledge in the design, manufacturing and assembly of both hardware and software products.

Tim is vital to the Frogparking team as he spends a lot of his time testing and shipping thousands of sensors, gateways and permits all around the globe.

Outside of Frogparking, Tim owns and operates a successful business of his own, producing and operating drones for aerial photographic mapping Skycam UAV.

When not busy working Tim spends time with his amazing wife and daughter and plays tenor saxophone in the Manawatu Jazz Club Big Band (we wonder if there was this one time at band camp?).


Chief Financial Officer

Craig is Frogparking's Chief Financial Officer and is focussed on planning and managing our finances, managing risks, working with investors, and supporting the management team with financial decisions to support future growth.

Originally from Wellington, Craig is a qualified Chartered Accountant which he completed at the international firm, EY. He is a perfect fit to take Frogparking to the next level as he has spent most of his career working in fast growth, high innovation companies that are expanding internationally across a wide range of industries such as telecommunications, insurance, software, and wireless charging for electrical vehicles.

Away from work, Craig is a big outdoors man and enjoys cycling, sailing, scuba diving, kayaking, and hanging out with his dog. He's also a loyal (and long suffering) Hurricanes supporter. Reportedly, Craig is also a karaoke legend, and has been known to bust out a pitch perfect tune every now and then!


Process Engineer

Ming is a Process Engineer for Frogparking, which means he is responsible for analysing our manufacturing and development processes and constantly looking for new and efficient ways of improving processes.

Ming is an inquisitive soul, and has a Bachelor of Engineering (Mechanical) but is also on his way to completing his PhD in Mechanical Engineering. Ming has experience as an app developer, a researcher, and a mechanic in Auckland before settling in the big smoke (Palmerston North).

When not busy at work, he's busy finding the most efficient way of making it rain on the basketball court, playing piano, or attracting the wrath of TSA officials at LAX. He is also a big baseball fan, has played American Football, and is a wicked chess player following 3 years training.


Onsite Installation Manager

Joe is Frogparking's Onsite Installation Manager. It is his job to install Frogparking's components at new sites and ensure that the installation process runs safely, smoothly, and on time for our customers.

Prior to joining Frogparking, Joe owned and operated his own Drywall business for seven years specialising in servicing residential and commercial construction.

When not busily rolling out Frogparking's technology at new sites, Joe can be found on the sports field, grilling up a storm on the barbeque, or singing and writing international award winning songs. In fact, to get the job, we made him play each of the 43 musical instruments he owns - all at the same time. His claim to fame is that he once built and raced a giant Mr Potato Head in the Red Bull Trolley Grand Prix.


Administration Assistant

Cheyenne is Frogparking's Administration Assistant and is responsible for taking care of overflow administration tasks to keep the office ticking over. Cheyenne is also the lovely and helpful voice at the end of the phone when you call Frogparking and is happy to dedicate herself to any tasks around the office.

Cheyenne is originally from Palmy and is a qualified barista, which is how she makes the best hot chocolates in the office. She's a keen learner and aims to be a qualified scuba diver one day.

She loves exploring New Zealand on a good road trip and would spend her ideal day off at the beach or at the park with her daughter. Cheyenne's secret talent is being able to get her hand all the way to the bottom of a Pringle jar as she was born with four fingers on her right hand!


Workshop Manager

Jay (the Silverback) is Frogparking's Workshop Manager, Service Technician, and installation legend. Jay is a qualified fitter and welder and came to us with loads of engineering experience, after 13 years fabricating 100,000L fuel tanks.

A jack-of- all-trades and master of many, Jay is responsible for preparing parts for shipment to happy customers, fabricating and assembling components, being the boss of the workshop, and being a helpful hand on site for installs.

In his spare time, Jay is either playing PC Games, hanging out with his Red nose Pitbull, or working on hotrods or motorbikes. His ultimate holiday is cruising along Route 66 on a sunny day in the US in a rsweet hotrod ?sounds good to us!



Grant is part of our United States based sales team. Based in California, Grant is responsible for sales and business development on the West Coast of the USA.

He has over 20 years?experience selling high quality products to the parking industry, putting him in a great position to continue our expansion in the USA. Grant has seen his fair share of new technology in the industry and he's very excited about the potential Frogparking's technology has to benefit parking operators and parking users alike.

With his long locks, Californian accent, and beach-swept look, we assume he's into surfing! He is definitely a baseball fan, having grown up supporting the San Francisco Giants and now the Los Angeles Angels. On a recent introduction trip to New Zealand, Grant attended his first professional rugby game and thus becoming a Hurricanes fan. He can also be found on the beach volleyball court playing a game with his family.


installation and maintenance technician

Sean is another of our Installation and Maintenance Technicians. He's also responsible for assembling hardware at the workshop and installing it out in the field at sites all around the world. He also manages stock and inventory levels, packaging and preparing shipments, and quality control testing.

Sean is a qualified electrician and holds a Certificate in Electronics from the Auckland University of Technology. He has over 25 years?worth of experience in maintenance, electrical, and service and maintenance work, including two years working with helicopters.

In his spare time, Sean restores vintage motorcycles and actually rides his Vespa (pictured) to work every day. He's also into motorsport, aviation, and learning new skills.


software developer

Earl is an important part of Frogparking’s in-house software development team as a Software Developer. He has a BS in Information Technology which he uses to create, maintain, and develop our website systems to keep our software and systems at the cutting edge of the industry.

Originally from the Philippines, Earl has experience as a software engineer for some big brands there.

Earl loves hiking, climbing, or walking down the beach on a sunny day with friends and family. He’s also a great traveller and has volunteered for a number

christian b

business development manager

Christian, or Christian the second or CB, is Frogparking’s Business Development Manager. His job for Frogparking is to develop and maintain business relationships with people, businesses, and existing Frog customers in New Zealand and overseas. Christian was born and raised in Chile, but has vast experience from travelling the world.

Christian has a BA in Business Administration and a Diploma in Entrepreneurial Studies and has experience working for New Zealand Trade & Enterprise as a Business Development Manager for some of the largest Kiwi brands and businesses looking to expand their operations overseas.

In his spare time, Christian enjoys reading, exercising, being outside surrounded by nature, or enjoying a glass of wine while barbecuing with friends. He also enjoys watching the All Blacks and even represented Chile at a Junior Rugby World Cup when he was young. We also understand that Christian used to be an ace Hip-Hop Dancer and can bust a move with the best of them!



Are you our next Frogperson?

We are always on the hunt for some talented people to join the Frogparking team to develop or sell our parking management solution around the world. Frogparking is not your average workplace. If you’re interested in joining the team, send us your CV to and tell us about yourself!