Frogparking | Parking Management Solutions | Privacy & Security

Towne Privacy Policy

 

Last Updated: March 25, 2026

Towne Park, LLC and its subsidiaries, divisions, and affiliates (sometimes referred to as “Company,” “us,” “we,” or “our”) adopted this privacy policy (“Policy”) to describe our policies and practices concerning the information we collect about individuals (“you”).

This Policy, more specifically, is intended to provide individuals with information about how we collect, use, disclose, retain, and safeguard certain of the personal information we gather about them through our services, such as through the:

  • Use of our websites, including mobile websites and mobile applications (collectively, the “Site”);
  • Visits to our offices, client locations, or utilizing our services;
  • Phone and email communications;
  • Social media interactions, such as through LinkedIn, Instagram, Facebook, YouTube, and X; and
  • Viewing our online advertisements or emails (collectively, the “Services”).

It also describes options individuals may have concerning their personal information.

Please read this Policy carefully before using the Site or submitting personal information to us. This Policy is incorporated into and subject to our Terms of Use. BY ACCESSING OR USING THE SITE, YOU CONSENT TO THE COLLECTION, USE, AND SHARING OF YOUR PERSONAL INFORMATION AS SET FORTH IN THIS POLICY AND THE TERMS OF USE. If you do not consent to the collection, use, disclosure, and retention of your personal information as described in this Policy, please do not provide us with such information. This Policy does not apply to third-party websites accessible through our Site or other applications.

Personal Information We Collect

As described below, we may collect or have collected in the preceding 12 months the following categories of personal information (“PI” or “personal information”). We may add to the categories of PI we collect and the purpose(s) we collect and use it. In those cases, we will inform and update this section of the Policy.

  • Identifiers – such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, telephone number, or other similar identifiers.
  • Recordkeeping information– such as license plate or vehicle information (when associated with other identifiers), other personal characteristics or description, birth date, bank account number, or credit card number.
  • Characteristics of legally protected classifications– such as race, religion, and age.
  • Commercial information – such as products and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Education information– such as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act.
  • Internet or other electronic network activity – such as browsing history, search history, a consumer’s interaction with an internet website, application, or advertisement, browser type, IP address, pages visited and other activities on the Site, device type, and time and date of visit, and other information we collect through the use of cookies and similar technology.
  • Biometric information – such as an individual’s physiological, biological, or behavioral characteristics used or is intended to be used singly or in combination with each other or with other identifying data to establish individual identity.
  • Geolocation data – such as location information while using one of our apps.
  • Audio, electronic, visual, thermal, olfactory, or similar information – such as identifiable information obtained about you from voicemail messages, while speaking with our service representatives, including on the telephone, and captured by video cameras.
  • Professional or employment-related information– such as information on job applications, information needed during onboarding for payroll and benefits, and information needed for evaluating performance.
  • Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, usage patterns and other behaviors.
  • Sensitive information – including any of the following if collected by the Company: social security number, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, or union membership; the contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication; genetic data; the processing of biometric information for the purpose of uniquely identifying a consumer; personal information collected and analyzed concerning a consumer’s health; and personal information collected and analyzed concerning a consumer’s sex life or sexual orientation.

Personal information does not include certain categories of information, such as publicly available information from government records, and deidentified or aggregated consumer information.

Retention

We retain your personal information for as long as necessary to provide you products and services, while you have an open account with us, and in accordance with the Company’s data retention schedule, unless we have or deidentified or deleted your personal information. We may retain your personal information for longer if it is necessary to comply with our legal obligations or reporting obligations, resolve disputes, collect fees, enforce agreements, or satisfy any similar essential purposes or as permitted or required by applicable law. We may also retain your personal information in a deidentified or aggregated form so that it can no longer be associated with you. To determine the appropriate retention period for your personal information, we consider various factors such as the amount, nature, and sensitivity of the information; the potential risk of unauthorized access, use or disclosure; the purposes for which we process your personal information; and applicable legal requirements.

Purposes of Collection and Use of Personal Information

We may collect and use your PI for the following business or commercial purposes.

  • To provide you with information, products, or services you request from us.
  • To fulfill or meet the reason for which the information is provided.
  • To contact you and/or provide you with email alerts and other notices concerning our products, services, events, or news that may be of interest to you. For example, we may send you announcements, surveys, and newsletters using any communications preferences you have expressed. We may provide these communications via email, postal mail, online advertising, social media, telephone, text message (including SMS and MMS), push notifications, in-app messaging, and other means. If at any time you no longer wish to receive such communications, you have the option of unsubscribing from our mailing list for that communication.
  • To process payments.
  • To engage in marketing activities.
  • To communicate with you in social media concerning our products and services.
  • To ensure your information is accurate and to personalize our communications to you. For example, we may aggregate your personal information with data from various sources for purposes of keeping information up to date. If you connect your social media services or other accounts to our services, we may use this information to make your experiences with us more personal or share and use it as described elsewhere in this Policy.
  • To carry out our obligations and enforce our rights including those arising from any contracts entered into with you including for billing, payment, and collections.
  • To operate, review, improve, and monitor our Site and overall consumer experience, including to provide customization to meet the specific needs.
  • To provide customer service and engage in quality control activities concerning our products and services.
  • For testing, research, analysis and product and service development. We may use data, including public feedback and surveys, to conduct research and for the development of the Site and the services, products, and information we provide.
  • To respond to law enforcement requests and as required by applicable law, court order, governmental regulations, or other lawful processes.
  • To maintain the security of our Site.
  • With your consent or as described to you when collecting your personal information.
  • To manage our recruiting efforts and employment and workforce relationships. These activities include, for example, sourcing and processing employment applications, conducting background checks, onboarding employees and contingent workers, and carrying out a range of employments activities relating to the employment relationship, such as compensation, benefits, promotion, discipline, termination, and certain post-termination activities.
  • As necessary or appropriate to protect the rights, property, security, and safety of us, our employees, our consumers, our information systems, and others.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We may use information that has been de-identified or aggregated without limitation.

Sources of Personal Information We Collect

  • You. We may collect personal information that you provide during your interactions with us, such as through our Site, by email, or when you communicate with our associates online, by phone, or at one of our locations. We may also collect information when you attend an event, or participate in a sweepstakes, contest, promotion, or program we sponsor. We collect information when you are an applicant for employment with us and employed by us. We also collect information through certain online tracking tools, such as browser cookies, flash cookies, and web beacons. See “Cookies, Tracking, and Certain Communications” section of this Policy below for more information.
  • Related Entities and Affiliates. We may collect information about you from our related parties and affiliates, including joint ventures, industry partners, and collaborators.
  • Social media and related services.
  • Service providers and contractors. When you obtain products and services from us, we may collect your PI from service provider and contractors who collected information about you that is needed to provide those products and services.
  • News outlets, social media, surveys, and certain third parties. In the course of performing our services or marketing activities, we or third parties on our behalf may conduct research and other activities resulting in the collection of PI about you.
  • Information Collected Automatically. As you navigate through and interact with our Site, we may compile statistical information concerning your usage of the Site through analytics services, such as those provided by Google Analytics. To do so, we may collect certain information about your equipment, browsing actions, and patterns, including:
    • Details of your visits to our Site, such as traffic data, location data, logs and other communication data, and the resources that you access and use on the Site.
    • Information about your computer and internet connection, including your IP address, operating system, and browser type.
    • Information about the type of device you are using, mobile ad identifiers, the time and length of your visit, and the website that referred you to our Site.
    • Information about your preferences to make your use of the Site more productive, via the use of Cookies. For more information on Cookies, please see the “Cookies, Tracking, and Certain Communications” While all of this information can be associated with the IP address your computer had while you visited the Site, it will not be associated with you as an individual or with any other information you may submit through the Site or that we may store about you for any other purposes. We may use this information to generate aggregate statistics about visitors to our Site. Please check your web browser if you want to learn what information your browser sends or how to change your settings.

Cookies, Tracking, and Certain Communications.

Cookies and Similar Technologies. We use cookies and other web technologies to collect and store certain types of information when you visit the Site. A cookie is a small file consisting of letters and numbers that automatically collect certain information from you. This file uniquely identifies and recognizes your browser or device and transmits information back to the server.

The Site uses essential, functional, and performance cookies to function and perform as designed; analytics cookies to understand how you use the Site, improve its functionality, and other related purposes; and advertising cookies to help us with our advertising and marketing activities. We and our third-party partners and service providers may collect and track information about your online activities over time and across different websites, applications, and devices.

 

Types of cookies include:

  • First and Third-Party Cookies. First-party cookies are generally placed on your computer or device by the website you are visiting. For example, we may use a first-party cookie to improve website security. Third-party cookies are placed on your computer or device by a source other than the website you are visiting in order to enable third-party features such as advertising, analytics, videos, or interactive content.
  • Essential or Strictly Necessary Cookies. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions taken by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. These cookies do not store any personally identifiable information.
  • Performance and Functionality Cookies. Although these are non-essential cookies, they help the website perform and function as designed. For example, performance and functionality cookies may help the website display videos, enable chat sessions, or recognize whether you visited the website before.
  • Analytics Cookies.These cookies track your usage of the website. The information these cookies collect can be used for various purposes such as understanding how visitors use the website, customizing the Site and content, or advertising and marketing. These cookies may be placed by third parties that we work with and that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. Towne Park uses Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
  • Advertising Cookies. Advertising and marketing cookies perform functions such as helping customize your website experience, personalizing ads based on your online activities and interests, measuring the effectiveness of ads, preventing an ad from reappearing, and serving you targeted advertisements. Information from these cookies may be disclosed to third parties, such as our partnered ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms, and who may place these cookies on your computer or device. Advertising and marketing cookies may track your online activities. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

Towne Park adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. You can also exercise choices regarding interest-based advertising on your mobile device by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices.

Embedded Content and Social Media Widgets. The Site contains embedded content (e.g., videos) and Social Media Widgets (e.g., LinkedIn). Embedded content may place third-party cookies on your device that track your online activity to enhance your experience or assess the success of their application. Social Media Widgets allow us to integrate social media functions into the Site. These widgets may place third-party cookies on your device for tracking and advertising purposes. We have no direct control over the information these cookies collect; please refer to the applicable third party’s website privacy policy for additional information.

Controlling Cookies. You may control cookies, including preventing or stopping the installation and storage of cookies, through your browser settings and other tools. Most browsers will allow you to block or refuse cookies. However, you may need to manually adjust your preferences each time you visit a site. For more information, see the Help section of your browser. Please note that if you block certain cookies, some of the services and functionalities of our Site may not work. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.

Email and SMS Communications.

We may collect your email address via cookies and pixels on the Site through the use of trusted third-party partners. These partners may combine your email information with other information they have access to such as mailing address so that we may send relevant marketing offers to you via direct mail. To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. You will still receive messages related to our transactions and relationship with you, such as order confirmations.

You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our Sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms of Use.

Third Party Website Links

Some portions of our Site may contain links to other websites on the Internet that are neither under our control nor maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. You acknowledge that we are providing these links to you only as a convenience, and you agree that we are not responsible for the content of such websites. Your use of these other linked websites is subject to the respective terms of use and privacy policies located on the linked websites.

Disclosures of Personal Information.

We do not sell or share your personal information to third parties. We also do not use or disclose your sensitive personal information for purposes that, with limited exceptions, are not necessary in order to provide our products and services as reasonably expected by an average consumer requesting those goods and services. We also do not have actual knowledge that we have sold personal information of minors under age 16.

We may, however, disclose your personal information with services providers and contractors who help us provide the products and services, such as shipping, payment processing, marketing and advertising, email, text and other communications, applications, sales, business and inventory support, photography, and website, software, platform, cloud, data storage and other technical services. We may also share the information we collect with our legal or business advisors.

We may also disclose your personal information if necessary to: (1) comply with federal, state, or local laws; (2) comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; (3) cooperate with law enforcement agencies concerning conduct or activity that we reasonably and in good faith believe may violate federal, state, or local laws; or (4) exercise or defend legal claims.

We may transfer to a third party the personal information we collect as part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control or acquires of all or part of the assets of our business. We may also share personal information with any affiliates or joint venture partners that we may have in the future.

We may also share personal information we collect with your consent or as otherwise disclosed at the time of data collection or sharing. However, we may share information that has been de-identified or aggregated without limitation.

Of the categories of PI noted above, during the past 12 months, we disclosed the following:

  • Identifiers
  • Protected status
  • Financial information
  • Commercial information
  • Education or professional information
  • Internet or other electronic network activity
  • Geolocation data
  • Audio, electronic, visual, thermal, olfactory, or similar information
  • Biometric Information
  • Inferences drawn from personal information
  • Sensitive information

We disclosed the categories of personal information designated above to the following categories of third parties described below for commercial and business purposes:

  • Third parties as directed by you. We may disclose your personal information to third parties when you direct us to do so.
  • Our business partners. For example, we might disclose your personal information to one of our business partners for purposes of providing services to you, or to invite you to an event we are organizing. These business partners should also have their own privacy statements that set out the manner in which they will collect, use, and disclose personal information.
  • Third parties that perform services on our behalf. For example, we may disclose information to certain service providers, including marketing companies, professional service providers, debt collectors, information technology providers, payroll and benefits managers, and data storage companies. We might also authorize our service providers to collect personal information on our behalf.
  • Governmental entities, legal service providers. We may disclose your personal information in order to comply with the law and in the course of providing our products and services. We may also disclose information if a government agency or investigatory body submits a request.
  • Successors to all or portions of our business. If all or part of our business is sold, we may disclose personal information in preparation for or as part of that transaction.

Our Sites and Children

We do not knowingly collect or solicit PI from children under 13 years of age. We do not knowingly request PI from anyone under the age of 13. If the parent or guardian of a child under 13 believes that the child has provided us with any PI, the parent or guardian of that child should contact us and ask to have this PI deleted from our files. If we otherwise obtain knowledge that we have PI about a child under 13 in our files, we will delete that information from our existing files so that it is not in retrievable form.

Security

We take precautions to protect data and information under our control from misuse, loss, or alteration. Our security measures include industry-standard physical, technical, and administrative measures to prevent unauthorized access to or disclosure of your information, to maintain data accuracy, to ensure the appropriate use of information, and to otherwise safeguard your personal information. However, no system for safeguarding personal or other information is 100% secure and, although we have taken steps to protect your personal information from being intercepted, accessed, used, or disclosed by unauthorized persons, we cannot fully eliminate security risks associated with personal information.

Please recognize that protecting your personal information is also your responsibility. We ask you to be responsible for safeguarding the password, security questions and answers, and other authentication information you use to access our Site.

Notice to Site Users Located Outside the U.S.

The Company operates in accordance with the laws of the U.S. When you access our Site from outside the U.S., we may transfer the PI that we collect from you to a location outside of your jurisdiction, including the U.S. The data protection laws in these jurisdictions may not provide you with the same protections as those of your jurisdiction. By using this Site, you acknowledge that these laws may provide a different standard of protection and you consent to the transfer of your personal data to other jurisdictions, including the U.S.

Contact Us

If you have additional questions, comments, or concerns about this Privacy Policy, you may email us at privacy@townepark.com or call us at 1-800-291-6111. You can write to us at:

Towne Park, LLC

450 Plymouth Road

Plymouth Meeting, PA 19462

Changes to this Policy

We reserve the right to revise this Policy at any time. If we make any material changes, we will notify you and update the date noted above. We reserve the right to provide notice of any changes in other ways as well. Your use of this Site or submission of personal information after such changes constitutes your agreement to the Policy as amended. Except to the extent we receive your authorization, or as permitted or required by applicable law, we will handle your personal information in accordance with the terms of the Policy in effect at the time of the collection. Please check our Site periodically for updates.

State Privacy Rights

Some U.S. states—California, Colorado, Connecticut, Delaware, Florida, Iowa, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia (collectively, “Certain States”)—grant individuals certain rights under state privacy laws with respect to personal information we collect. If you are subject to the privacy laws of such states, this section of the Privacy Policy contains disclosures required by law and explains rights that may be available to you. Please read this section carefully before using the Site or submitting information to us.

Right To Know About Personal Information Collected or Disclosed. Upon receipt of a verifiable consumer request (see below), and as required by state laws in Certain States, we will provide a response to requests concerning:

  • the categories of personal information,
  • the categories of sources from which the personal information is collected,
  • the purpose for collecting, selling, or sharing personal information, if applicable,
  • the categories of personal information we sold or disclosed for a business purpose,
  • the categories of third parties to whom the business discloses personal information,
  • the specific pieces of personal information the business has collected about you, and
  • depending on your state, a list of the specific third parties to which we have disclosed personal information.

Any disclosures we provide will only cover the 12-month period preceding receipt of your verifiable consumer request. However, to the extent expressly required by applicable law, you may request that such disclosures cover a period beyond the 12 months referenced above, provided doing so would not require a disproportionate effort by us.

Right To Request Deletion Of Your Personal Information. You have the right to request that we delete the personal information we collected or maintained about you. There may be circumstances where we cannot delete your personal information or direct service providers or contractors to delete your personal information from their records, such as when we must retain it consistent with a legal obligation.

Right to Request Correction. You have the right to request that the Company correct any inaccurate personal information we maintain about you, taking into account the nature of that information and purpose for processing it.

Right to Opt Out. Depending on your state law, you may exercise your right to opt out of (i) the sharing or processing of personal information for targeted advertising or (ii) the “sale” of personal information as defined by state laws. Please note that if you opt out of certain practices, we may be unable to provide you with some service.

Choices Regarding Sensitive Information. Depending on your state law, you can (i) limit our processing of certain “sensitive” personal information; (ii) opt out of our processing of certain “sensitive” information; or (iii) withdraw consent for such processing.

Right to Non-Retaliation for the Exercise of Your Privacy Rights. We will not retaliate against you for exercising any of your rights under the state laws, as described above. This includes, but is not limited to: (A) denying good or services to you; (B) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (C) providing a different level or quality of goods or services; or (D) suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services. It also includes an employee’s, applicant’s, or independent contractor’s right not to be retaliated against for the exercise of their state privacy rights.

Right to Receive a Portable and Readily Usable Copy. Depending on your state law, you may request to receive a portable and readily usable copy of the personal information we have collected about you, to the extent feasible.

Right to Appeal. Additionally, for individuals subject to certain state laws, if you have submitted a request that we have not reasonably fulfilled, you may contact us to appeal our decision by sending an email with the subject line “Appeal” to privacy@townepark.com.

Submitting Consumer Rights Requests

How to submit. To submit a consumer rights request described above, please contact the Company by calling us at 1-800-291-6111 or reach us by email at privacy@townepark.com.

What to submit. If we request, you must provide us with sufficient information to verify your identity and/or authority to act on behalf of a consumer. In general, we may ask you to provide identifying information that we already maintain about you or we may use a third-party verification service. In either event, we will try to avoid asking you for sensitive PI to verify your identity. We may not be able to respond to your request or provide you with PI if we cannot verify your identity or authority to make the request and confirm the PI relates to you. However, making a verifiable consumer request does not require you to create an account with us.

Additionally, you will need to describe your request with sufficient detail to allow us to review, understand, assess, and respond. We will not use the PI we collect from an individual to determine a verifiable request for any other purpose, except as required or permitted by law.

Our response. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

Authorized Agent. You may authorize a natural person or a business (the “Agent”) to act on your behalf with respect to certain rights as explained by this Policy. When you submit a request, the Agent must provide proof that you gave the Agent signed permission to submit the request, and you either must (i) verify your own identity with the business or (ii) directly confirm with us that you provide permission to the Agent. However, these steps are not required when you have provided the authorized agent with power of attorney. We reserve the right to deny requests from persons or businesses claiming to be authorized agents that do not submit sufficient proof of their authorization.

Opt-out Preference Signals. Under some state privacy laws, certain mechanisms or technologies may be used to signal your opt-out preferences to entities that process personal information. To the extent that we are able to recognize these signals and they are legally sufficient, we process these signals as requests to opt out of processing for (i) sales of personal information and/or (ii) sharing or processing of personal information for targeted advertising. Depending on the signal you select, the opt-out may apply to only certain interactions, such as on a specific a browser or device. You may select and install a mechanism or technology to send opt-out preference signals of your choice per the provider’s instructions.

Questions. If you have questions about this state privacy rights section, please contact us as described above in the “Contact Us” section of this Policy.