The Frogparking team

Malcolm Bailey is the Chair of Frogparking’s Board. With a long and distinguished career in business and governance of boards, Malcolm is the perfect person to help Frogparking’s management team turn our company strategy into a global success.

Malcolm holds a Bachelor of AgriCommerce (Agricultural Economics) from Massey University and is a former National President of Federated Farmers, Westpac Director, and was a Fonterra Director for 12 years. He has also been a Special Agriculture Trade Envoy for the New Zealand Government, a business owner, and company director.

Away from the boardroom, Malcolm enjoys tennis, being out on the water in a boat with friends on a sunny day, skiing, or reading. He is also a fan of carpentry and building stuff with his hands.

Shareena is our CEO & Co-Founder. She has a Bachelor of Business Studies in Marketing from Massey University, A Postgraduate Diploma in Management Studies, and an Executive MBA from Waikato University.

Shareena is a modern CEO with courage, smarts, and drive. Armed with a background in finance and sales, an MBA, and a black belt in taekwondo Shareena took Frogparking to the world in 2012.

Shareena has an extremely strong customer focus, shaped around building sustainable long-term relationships and effectively communicating in a way that shapes the competitive advantage of the company. As the first company to develop solar-powered parking sensors and wireless parking guidance, Frogparking’s end-to-end parking guidance systems are the future for businesses trying to revolutionise the way they handle parking and congestion.

As a mum, she knows the art of the juggle and the integration of family and business has been a natural route for Shareena. She grew up in business mentored by her inventor father whose serial entrepreneurship fostered her passion for business and relentless work ethic. She leads a team who treat each other like family, pushing each other to succeed with kindness and attention.

Bringing a fresh perspective to parking tech, Shareena offers a heart-led approach to building business and sees the strength in building strong partnerships to make Frogparking a global success. 

Don Sandbrook is a highly successful New Zealand ‘serial’ entrepreneur, and Frogparking’s Technical Director & Co-Founder.

Seventeen years ago Don developed an electronically controlled seed metering system that revolutionized the commercial horticultural market internationally – the ‘Seed Spider’. Now, he estimates two-thirds of the salad mix grown in North America alone goes through one of his seed metering systems.

As the founder of Spidertracks, Don applied the same innovation and technical knowledge to the global aviation tracking market. What he developed was the world’s first portable Iridium tracking device designed primarily for aviation. A private helicopter pilot, Don saw the need for a satellite-based flight tracking system that overcame the gaps in systems using GSM mobile phone networks.

Today, Spidertracks are sold in over 30 countries, and Don has successfully negotiated strategic business relationships with such multinationals as Cessna, Artex and Iridium.

With both Spidertracks and Seed Spider firmly established in their markets, Don stepped away to explore new ventures, where his focus is to apply his passion, knowledge, and devotion to innovation, entrepreneurship and business excellence.

Watching a parking warden chalking tyres in the rain, Don saw an opportunity to develop a technological solution to bring parking into the 21st century, and formed Frogparking to develop and market the technology.

Kahu is our Chief Technical Officer. With a Bachelor of Engineering (Hons) majoring in Mechatronics, Kahu is a highly skilled and intelligent, forward thinker. Kahu has been working with Don for a number of years, on all sorts of crazy, highly technological, world first concepts. Kahu has been involved in successfully building the worlds first portable satellite tracking system for aviation, and has built a number of other hardware devices for various applications. Kahu has a particular interest in wireless technology, robotics, microprocessors, and embedded system design.

Kahu is always keeping up to date with the latest and greatest in hardware systems and componentry, and he’s always thinking of ways these can be applied to what Frogparking is doing.

In his spare time, Kahu likes to build rockets (he doesn’t mind if they never come back), and he is a talented musician.

Martyn is Frogparking’s Executive Vice President – Operations, based in Los Angeles, California. He is the middle man between our customers in the United States and our team, ensuring the installation phase and handover to your new parking guidance system is smooth and seamless.

He has experience delivering productive business, financial, and operational strategies for a high growth, multi-national company, and experience overseeing and delivering multi-million-dollar transport projects for one of the world’s busiest airports. Martyn is in the unique position where he has first-hand experience of Frogparking’s product and service, having been the point-man at one of our major, key customers for a number of years.

When not hopping around LA going from job to job in the work Durango, he can be found across the road from his home cheering on Mike Trout and the Angels, at Disneyland, the beach, or enjoying the best of American culture.

Alex is our amazing Operations manager and is all about looking after our customers! He’s focussed on communicating with our customers, making sure everything is running as it should, and ensuring everyone is happy! As well as all internal operations of the Frog and its installs.

Originally from Palmerston North, Alex spent 10+ years in management roles in the hospitality industry all around the world, including Australia, Fiji, the UK, and New Zealand. He’s also been on an industry advisory board and helped a start-up company to perfect their user interface.

Alex is a keen adventurer and one for the outdoors. When not at work, he can be found hunting, fishing, or shooting out in New Zealand’s vast wilderness.

Judah is a member of Frogparking’s in-house software development team. He holds a Bachelor of Computer Science from Massey University.

Judah is responsible for designing, implementing, and testing new and existing features of Frogparking’s software systems so that our software stays at the cutting edge for our customers.

Judah can be found shredding the snow during winter and drinking enormous amounts of caffeine (as that’s what programmers live on).

Jennifer, or Jen as she’s known to her friends, is Frogparking’s Sales Project Manager in our Southern California office.

Jen is responsible for supporting Frogparking’s SoCal office, wearing multiple hats to support our sales, operations, and maintenance team in and around the LA and Anaheim area. Hats include doing pricing, proposals, managing schedules, maintenance requests and more. Jen has immense experience, working in project, operations, and product management so she’s across a lot of departments.

Outside of work, Jen can be found at one of Orange County’s many beaches, spending time with family and friends. She loves scuba diving and exploring the underwater world. Jen also spends a lot of time working with service dogs, training them to be involved with Veterans and First Responders.

Lou is our Marketing Manager, and alongside her team of creative marketers, is responsible for all things MarComms for the business. As our inhouse ‘colouring in’ expert, Lou has a strong background in Strategy, Marketing & Communications with a double major degree from Massey University to support it.

When she isn’t in the office, you can find Lou down at the netball courts or hanging out with her husband & son. She is active on several boards across the Manawatu, as well as non-profit committees. In Lou’s words, if you can’t find me, find the “one true love of my life” and I’ll be near. That is, of course, her dog, Albert.

Tim is one of Frogparking’s Project Managers. With a Bachelor of Engineering (Hons) and a Doctor of Philosophy from Massey University, as well as over 15 years industry experience, Tim has tonnes of knowledge in the design, manufacturing and assembly of both hardware and software products.

Tim is an absolute guru when it comes to anything and everything technical at Frogparking. Tim is vital to the Frogparking team as he spends a lot of his time trouble shooting, coming up with solutions, training new customers, and testing and shipping thousands of sensors, gateways and permits all around the globe.

When not busy working Tim spends time with his amazing wife and daughters and plays tenor saxophone in the Manawatu Jazz Club Big Band (we wonder if there was this one time at band camp?).

With a Bachelor of Computer Graphic Design, Jono has a brilliant artistic flair and a passion for all things design. A spontaneous and creative thinker, Jono specializes in plastics engineering, website design, photography, graphic design and building epic tree houses.

Jono is a great fit for the fast-paced environment at Frogparking, he has the ability to take any challenge thrown at him and create a masterpiece.

Jono brings laughter in the door with him every morning (we haven’t yet figured out what he is on!), he’s an epic snowboarder and likes to regularly prank the boss. Check out the amazing mancave Jono built at http://theskysphere.com/

Lucia is a Software Engineer for Frogparking, she has Bachelor of Engineering at Massey University (Hons).

Lucia is involved with high-level software design and programming, web and user interface design. Lucia’s skills also extend to microcontroller programming, PCB design, and FPGA programming – which makes her a great asset to Frogparking.

Lucia originates from Slovakia (so we love to listen to her beautiful accent!), she has a friendly and loyal personality, and is a bubbly member of our team.

In her spare time, Lucia likes running, painting and she wows us with her amazing noodle creations!

Mark is Frogparking’s Maintenance Technician, Los Angeles – USA based in our Southern California office.

Chris is Frogparking’s Senior Installation and Maintenance Technician based in our Southern California office.

Chris is responsible for all new installation and commissioning at new sites, ensuring that all of our equipment in the field is working, and our customers maintenance is up to date. Chris is currently working his way towards being a qualified C-Class Californian Electrician, meaning he’ll be qualified for all the big jobs.

Away from the office Chris enjoys spending time with his partner and children. Chris is a huge baseball fan and follows the Los Angeles Dodgers religiously.

Jay (the Silverback) is Frogparking’s Workshop Manager, Service Technician, and installation legend. Jay is a qualified fitter and welder and came to us with loads of engineering experience, after 13 years fabricating 100,000L fuel tanks.

A jack-of- all-trades and master of many, Jay is responsible for preparing parts for shipment to happy customers, fabricating and assembling components, being the boss of the workshop, and being a helpful hand on site for installs.

In his spare time, Jay is either playing PC Games, hanging out with his Red nose Pitbull, or working on hotrods or motorbikes. His ultimate holiday is cruising along Route 66 on a sunny day in the US in a rsweet hotrod ?sounds good to us!

Ryan is a member of Frogparking’s in-house Software development team. Ryan holds a Degree of Information Sciences, majoring in Computer Science.

Ryan is responsible for writing and testing the software that powers Frogparking’s systems, mobile apps, and analytics platform. Ryan, and the rest of our software team, work hard to keep our software offering at the cutting edge of adding value for our customers.

Outside of work, Ryan can be found playing board and card games, brass music, or working on his own personal programming project. Ryan is also learning Japanese in his spare time – Arigato Gozaimasu!

Ben is one of our software designers. Helping to produce our software and apps and customizing them for our clients.  

When hes not coding away at his desk, he’s learning languages, loves a bit of mathematics to challenge the mind, cooking up a storm and playing Dungeons and Dragons.  

Lara is the executive assistant to our CEO. She helps run her day to day life – meetings, travel arrangements and everything in between. 

And when she’s not doing that, she’s looking after everyone in the office, fueling us with sugar and making sure we clean up after ourselves.  

In her spare time, she enjoys making Kawakawa products, spending time with her furchild Oakley and going on weekend adventures with her partner to find excellent cafes and antique shops. 

Jackie is our Marketing Coordinator. With a Bachelor in Marketing (and a PE Degree), Jackie has years of experience in a range of industries including Technology and Agriculture.  

At Frogparking, as a General Marketing specialist, she is your ‘go to’ person for everything Marketing – Digital, Website, SM, Events and Sales collateral (to name a few) and is happy to help wherever she’s needed.

Outside of work, you’ll find her enjoying the outdoors, spending time with family and friends and chasing after her kids and dog. She loves sports, traveling, baking and music.

Em is our Accounts Payable Administrator/ Receptionist. Based in ‘Balmy Palmy’ you’ll find her organizing finances and doing general admin. Previously she was a Sales Consultant at an insurance company and is excited to become an expert in all things parking and to start helping our sales team.  

If she’s not working, she’s ‘pumping iron’ in the gym, blitzing around the hockey field and socializing with friends and family. She loves traveling and is a thrill seeker. Loves anything adventurous like bungy jumping/sky diving.  

Ming is one of our Engineers who helps to develop new and maintain existing technologies. specifically testing and commissioning of products. 

He works across the engineering teams, wherever he is needed – sometimes installing our hardware. 

When he’s not at work, Ming likes to dabble in movies, sport, games and food. He rates himself as a bit of an amateur chef, basketballer, handyman, pianist and artist – but has to keep his day job as probably wouldn’t be paid to do any of them. 

James is a member of Frogparking’s in-house software development team. He holds a Bachelor of Information and Communications Technology, focussing on Software and Web Development.

James is responsible for designing, implementing, and testing new and existing features of Frogparking’s software systems so that our software stays at the cutting edge for our customers.

Originally from Palmerston North, James is interested in building websites, reading, writing, drawing, designing, and binge-watching TV shows. Most importantly, he is a lover of good coffee.