The Challenge:

Sunshine Plaza, located in Queensland, Australia, is a true mixed-use destination. Home to more than 345 retailers—including supermarkets, department stores, cinemas, restaurants, and more—it welcomes millions of shoppers every year.

During a major redevelopment in 2016, Sunshine Plaza recognized the need to:

• Improve the customer parking experience to match the upgraded facilities.

• Implement an affordable, value-for-money parking management solution without compromising on technology.

• Gain actionable insights into customer parking habits to optimize operations.

The challenge was to deliver a cost-effective solution that could handle high volumes, boost customer satisfaction, and provide data-driven insights.

The Solution:

Frogparking delivered a comprehensive smart parking system that exceeded expectations—both in functionality and affordability.

The solution included:

• Indoor LiDAR-powered FrogGuidance sensors with LED guidance lights to direct drivers to available spaces.

• Dynamic FrogSigns wayfinding signage, integrated across both indoor and outdoor areas.

• World-first patented outdoor FrogSensors, seamlessly connected into the guidance ecosystem.

• FrogHub data & analytics dashboard, tailored to Sunshine Plaza’s needs, offering real-time and historical insights into parking behaviors.

This system provided end-to-end visibility of parking availability and empowered Sunshine Plaza to create a stress-free customer experience.

The Result:

The benefits were immediate and long-lasting:

• 30% initial reduction in time to park, now improved to nearly 50% faster over time.

• Over 30% reduction in congestion, even during peak periods.

• Huge increases in customer satisfaction, confirmed through ongoing surveys.

• Operational insights that allowed management to optimize parking utilization and tailor strategies to customer needs.

The Takeaway:

Sunshine Plaza proved that a smart parking management system doesn’t need to break the bank to deliver powerful results. By combining indoor and outdoor sensors, wayfinding signage, and real-time data analytics, they created a parking journey that is smoother, smarter, and more customer-focused.

An affordable, future-ready solution—and a reminder that cost should never be a barrier to world-class parking technology.