Chadstone Shopping Center
The Challenge:
Chadstone Shopping Centre, owned by Vicinity Centres, is the largest shopping destination in Australasia. Located 17km (10 miles) from Melbourne, Chadstone welcomes more than 23 million visitors annually and is home to over 550 stores, making it a world-renowned hub for fashion, dining, and entertainment.
With an enormous 10,000-space parking footprint, Chadstone needed more than just parking equipment. They required a large-scale, future-ready parking management solution that could handle high volumes, reduce congestion, and deliver a seamless experience to both local and international visitors.
The Solution:
Frogparking partnered with Chadstone to deliver a complete, state-of-the-art parking management solution.
Key elements included:
LiDAR-powered FrogGuidance sensors: Offering precision indoor monitoring of every space.
Ultra-bright LED guidance lights: Helping drivers instantly identify available spaces.
Dynamic FrogSigns wayfinding signage: Installed at key decision points to direct motorists to the most convenient spots.
This fully integrated system combined real-time availability, smart wayfinding, and streamlined traffic flow, taking shopping mall parking management to an entirely new benchmark.
The Result:
The benefits were clear and measurable:
40% faster to find a space, dramatically improving the parking journey.
Reduced congestion, lowering stress for visitors and easing traffic pressure across the site.
Eco-friendly outcomes, with fewer vehicles cruising for spots, cutting emissions.
Enhanced customer experience, aligning the parking journey with the premium retail experience Chadstone is known for.
The Takeaway:
Chadstone’s 10,000-space complete parking management solution demonstrates how the right mix of technology and scale can transform even the busiest retail parking environments.
By deploying LiDAR, guidance lights, and dynamic wayfinding signage, Frogparking set a new standard for shopping mall parking management—delivering a smoother, smarter, and greener experience for millions of visitors every year.