The Challenge:

Carlingford Court Shopping Centre, a four-level retail property in Western Australia with over 80 retailers, is a popular destination for shoppers. With high volumes of daily visitors, congestion and long search times were impacting both customer experience and operational efficiency.

Carlingford Court needed an innovative parking solution that could:

• Enhance the customer journey from the moment of arrival.

• Reduce cruising times and congestion.

• Provide valuable operational insights for smarter parking management.

The Solution:

Frogparking partnered with Carlingford Court to deliver a smart, user-focused parking system that seamlessly combined hardware and software:

• Patented LiDAR-powered FrogGuidance system: Delivering real-time visibility of available parking spaces with precision accuracy.

• Dynamic FrogSigns wayfinding signage: Helping drivers make informed decisions and find spaces faster.

• FrogHub data & analytics dashboard: Equipping management with insights into parking trends, occupancy, and utilization—accessible with just a few clicks.

The Result:

The impact was immediate and measurable:

• Higher utilization rates, ensuring every space was working harder.

• Reduced cruising times, improving traffic flow and reducing customer frustration.

• Improved customer satisfaction, with shoppers starting their visit on a positive note.

• Data-driven decision-making, empowering management with detailed reports and actionable insights to optimize performance.

The Takeaway:

By combining LiDAR technology, dynamic signage, and powerful analytics, Frogparking transformed Carlingford Court’s parking into a seamless, stress-free experience.

Shoppers spend less time searching and more time enjoying their visit, while management gains an unparalleled view of performance to guide long-term strategy.