The Challenge:

Fashion Island, an iconic open-air regional shopping center in Newport Beach, California, opened in 1967 and today attracts more than 15 million visitors annually. With anchor tenants like Bloomingdale’s, Macy’s, Neiman Marcus, and Nordstrom, the shopping destination needed to ensure that parking was as premium as the shopping experience itself.

The challenges were clear:

• High vehicle cruising times, frustrating drivers searching for spaces.

• Limited visibility of real-time availability, leading to confusion and congestion.

• Inefficient utilization of parking capacity, with demand often outpacing driver awareness.

Fashion Island needed a smart, IoT-powered parking system that could streamline the customer journey from entry to shopping bag.

The Solution:

Fashion Island partnered with Frogparking to deliver a state-of-the-art IoT parking guidance system across its three main parking garages.

The system featured:

• 2,200+ FrogGuidance Lights: High-visibility indoor LED guidance indicators to direct drivers quickly to open spaces.

• 51 Dynamic FrogSigns: Strategically placed throughout the garages to provide real-time vacancy counts and wayfinding assistance.

• Integrated Smart System: Automation across all garages, providing both drivers and operators with live data on occupancy and utilization.

This setup not only enhanced the customer experience but also aligned with Fashion Island’s commitment to innovation and sustainability.

The Result:

The impact was immediate and measurable:

• 57% faster time to find a park, significantly improving customer satisfaction.

• 30% reduction in cruising times, easing congestion and reducing vehicle emissions.

• Improved sustainability outcomes, supporting long-term environmental goals.

• Enhanced shopping experience, with visitors beginning their visit stress-free, setting the tone for more time spent in-store.

The Takeaway:

With FrogGuidance and FrogSigns, Fashion Island transformed its parking experience into a frictionless, future-ready system that matches the sophistication of its retail offering.

By combining real-time IoT technology with customer-first design, Fashion Island is not only improving efficiency but also creating a parking journey that reflects the premium shopping experience it delivers every day.