The City of Laguna Beach
The Challenge:
Laguna Beach, California, is a stunning coastal city with over 23,000 residents and nearly 7 million annual visitors. Parking space was at a premium, with congestion and limited traffic control creating a need for a smarter solution.
Key challenges included:
Managing scarce parking resources across a busy, high-demand area.
Reducing congestion while providing a smooth parking experience for residents and tourists.
Offering real-time information and a user-friendly interface for parking payments and guidance.
Integrating data collection, revenue reconciliation, and usage monitoring for effective city management.
The Solution:
Frogparking delivered a complete smart-city parking system, including both hardware and software components:
FrogSensors: Outdoor parking guidance system providing real-time occupancy tracking.
FrogMobile parking app: Custom mobile application for users to locate, pay for, and manage parking.
Web payment portal: Fully integrated with FrogMobile to handle all payment and administrative needs.
Revenue management tools: Automated data collection and reconciliation, supporting dynamic rate management and space utilization.
Smart-city features: Real-time availability, congestion management, and ‘find-my-car’ tools for over 200,000 users.
The Result:
The Laguna Beach solution delivered:
Over 60,000 active app users, making mobile payments convenient and seamless.
Revenue increase: monthly revenue doubled, with some months tripling since installation.
Balanced payment adoption: 49% via mobile app, 51% via web portal, with Apple Pay accounting for 70% of transactions.
Reduced congestion and improved parking efficiency, creating a smoother experience for residents and visitors alike.
The Takeaway:
Frogparking transformed Laguna Beach into a smart parking city by combining real-time guidance, a mobile-first payment experience, and powerful data analytics.
The result is a city-wide parking solution that enhances the visitor experience, boosts revenue, and manages parking resources effectively, demonstrating the power of integrated smart parking technology.
Ready to get started?
Awards and Recognition:
Celebrating Frogparking’s innovative solution at the City of Laguna Beach
2019 Award for Outstanding Innovative Transportation Solution
2019 Public Parking
Program of the Year
2019 Best of Traffic, Mobility and Beautification Award