Nike Headquarters Campus
The Challenge:
Nike, Inc., the world’s largest supplier of athletic footwear, apparel, and equipment, operates a sprawling 300-acre World Headquarters near Beaverton, Oregon, with 75+ buildings and thousands of employees and visitors daily.
With eight unique parking lots across the campus, Nike faced:
High-volume operational demands requiring efficiency and scalability.
The need for seamless navigation across multiple lots, including ADA and permit-specific spaces.
A desire for brand alignment, ensuring parking technology matched the design and innovation standards of the iconic Nike campus.
Nike needed a future-focused, customer-first parking solution that could both manage congestion and enhance the daily experience for employees and guests.
The Solution:
Nike partnered with Frogparking to deliver a fully customized Smart Parking System, designed to integrate seamlessly into the Nike campus.
The system included:
FrogSensors: Outdoor guidance sensors to track and manage real-time occupancy across eight parking lots.
FrogSigns: Dynamic directional signage, including 17 variable message displays, to efficiently guide drivers to available spaces and ADA-permitted areas.
- Custom Rail-Mounted LED Guidance: Designed specifically for Nike, this system integrates seamlessly into the campus architecture while providing bright, highly visible indicators to guide employees and guests to available spaces.
Nike-Branded Mobile App: A customized application used by 11,000+ employees and guests, providing real-time parking availability, navigation, and a premium digital experience.
Integrated Analytics: Powerful insights into congestion management, utilization, and operational performance, enabling Nike to make informed, data-driven decisions.
The Result:
The Nike Smart Parking System delivered a world-class user experience while solving complex operational challenges:
Superior congestion management across eight parking lots.
Improved utilization of premium and ADA spaces.
Enhanced customer experience for employees and guests, with 40,000 monthly users benefiting from the system.
Powerful data insights that inform future operational and revenue optimization strategies.
Brand-aligned technology that reflects Nike’s innovation-driven culture and campus design.
The Takeaway:
By partnering with Frogparking, Nike Headquarters has transformed its parking into a seamless, data-driven, and user-friendly system that reflects the same innovation and excellence as the brand itself.
With FrogSensors, FrogSigns, and a custom mobile app, Frogparking continues to support Nike’s commitment to efficiency, sustainability, and user experience.
“Frogparking continues to provide world-leading parking technology to Nike Headquarters, loved by its 40,000 users every month. We are thrilled to partner with Nike as they roll out new parking management technology regularly to keep their facility fresh and futuristic.”
— Shareena Sandbrook, CEO, Frogparking