Palmerston North City
The Challenge:
Palmerston North, New Zealand’s eighth-largest city, is home to over 90,000 residents and a vibrant CBD, generating over 120,000 vehicle trips weekly.
The city faced several parking challenges:
Managing on-street parking across the city efficiently.
Ensuring high compliance rates to reduce unpaid or improperly parked vehicles.
Capturing accurate data for enforcement, revenue collection, and congestion management.
Integrating new technology with existing on-street payment terminals.
The Solution:
Frogparking delivered a fully integrated smart city parking system, combining hardware, software, and mobile solutions:
FrogSensors: Outdoor parking guidance sensors providing real-time occupancy data across the city.
FrogMobile app: User-friendly mobile application for paying for parking, finding spaces, and managing sessions.
FrogComply: Smart parking enforcement app for wardens to issue citations and manage compliance efficiently.
FrogHub analytics: Cloud-based dashboard delivering reporting, analytics, and enforcement insights.
Barrier gate integration: Controlled access points to reduce unauthorized parking and improve compliance.
The Result:
The Palmerston North smart city solution achieved:
93% compliance rate, significantly higher than comparable cities without Frogparking technology.
Revenue growth: 423% weekly net increase in enforcement revenue, 251% increase in tickets per warden per day, and 257% increase in ticket value.
Improved congestion management across city streets.
Long-term reliability, with the system still operating effectively 15 years after installation.
The Takeaway:
Frogparking’s integrated smart city solution provides a future-proof parking system for Palmerston North, delivering:
Increased compliance and enforcement efficiency.
Higher revenue collection.
Data-driven insights for smarter management.
A user-friendly experience for both residents and visitors.
“Frogparking’s system has provided the council with excellent value for money and ultimately the best deal for local ratepayers. I am proud to be entering the eighth year of working with Don and Shareena Sandbrook, & the team at Frogparking. They have been a great tech partner for the city, providing a range of quality, reliable products that, after eight years in the field, are delivering as reliably as they did on day one.”
GRANT SMITH, Mayor, Palmerston North