The Challenge:

Macarthur Square, a major retail destination in Campbelltown, NSW, combines indoor and outdoor parking across multiple structures. With diverse users — customers, staff, and commuters — the centre needed more than a one-size-fits-all approach.

Key challenges included:

• Directing drivers efficiently across on-grade and multi-level structures.

• Highlighting special spaces such as mobility, parental, and loading zones.

• Gaining robust data on visitor numbers, dwell times, and utilization patterns.

The Solution:

Frogparking delivered a tailored smart parking system that addressed both operational and customer-focused needs:

• FrogGuidance indoor system: Installed across the three main parking garages to provide real-time guidance.

• FrogSensors outdoor system: Patented sensors monitored on-grade parking areas and integrated seamlessly.

• FrogSigns dynamic signage: End-of-aisle and directional signage displayed live availability counts.

• Custom parking denotation: Color-coded guidance lights highlighted mobility, parental, and loading spaces.

• FrogHub analytics: A centralized dashboard with custom reporting separated staff, customer, and commuter usage.

The Result:

The Macarthur Square parking management solution delivered:

• Faster parking decisions, reducing congestion.

• Improved accessibility with clearly denoted special-use spaces.

• Higher customer satisfaction by cutting search times.

• Actionable data insights for smarter management.

The Takeaway:

At Macarthur Square, Frogparking combined advanced indoor and outdoor guidance with powerful analytics to deliver a future-ready shopping mall parking system.

The result is a seamless, data-driven solution that enhances the customer experience while equipping management with the tools to optimize operations.