University of Southern California Campus
The Challenge:
The University of Southern California (USC), California’s oldest private university (founded in 1880), spans 15 acres, six buildings, and 1.25 million square feet. With over 45,000 students and 20,000 staff, space is limited, congestion is constant, and efficient mobility is mission-critical.
USC faced several parking challenges:
Traffic flow issues in key garages (McCarthy & Downey), which had two entry points but only one exit.
Aging parking equipment that led to high maintenance costs and excessive downtime.
Cumbersome validation processes that relied on expensive, limited-use thermal imprint devices.
Limited visibility into data, making it difficult to track occupancy, peak times, and facility performance.
USC needed a modern, scalable parking access and revenue control system (PARCS) that could resolve these issues while aligning with the university’s branding and sustainability goals.
The Solution:
USC partnered with Frogparking to design and implement a custom-made parking management solution — delivering advanced technology across access control, revenue collection, validation, and data insights.
Key components included:
FrogCounter (bi-directional): A custom-designed system to fit USC’s unique garage layouts, improving flow and reducing congestion.
FrogSigns: Dynamic wayfinding signage to guide drivers seamlessly, reducing cruising times and emissions.
FrogGate (patented): A low-maintenance parking gate with automatic reset, minimizing downtime and lowering operational costs.
FrogKiosk: Ticketless, versatile kiosks that accept a wide range of payments, supporting USC’s sustainability objectives.
FrogLPR: License plate recognition built with privacy and data regulation compliance in mind, ensuring long-term viability.
FrogValidate: A fully electronic, ticketless validation system that turns smart devices into instant validation points, improving customer service and reducing operational expenses.
FrogHub: A powerful yet user-friendly analytics dashboard, designed in collaboration with USC Transportation to deliver actionable insights without additional IT resources.
The Result:
Frogparking’s full PARCS solution transformed parking operations at USC by:
Improving flow and efficiency in high-traffic garages.
Reducing downtime and maintenance costs with modern, low-maintenance equipment.
Streamlining the customer experience through scalable, ticketless validation.
Delivering data-driven insights that empower the USC Transportation team to optimize performance and plan for the future.
Advancing sustainability goals by eliminating paper tickets and reducing emissions through decreased cruising times.
The Takeaway:
With FrogCounter, FrogSigns, FrogGate, FrogKiosk, FrogLPR, FrogValidate, and FrogHub, USC now operates a future-ready, sustainable parking ecosystem.
Frogparking’s PARCS has enabled USC to enhance customer experience, reduce costs, and unlock new revenue optimization opportunities — all while staying true to the university’s brand and long-term goals.