Frederick Douglass Greater Rochester
International Airport
The Challenge:
The Frederick Douglass Greater Rochester International Airport (ROC) welcomes more than 2.6 million passengers annually, connecting to 23 destinations with over 60 flights daily. With such high traffic, ROC faced two persistent challenges:
Congestion & long cruising times as travelers searched for parking.
Unique maintenance and safety concerns caused by birds nesting on existing parking equipment.
ROC needed a customized solution that would both improve the passenger experience and overcome operational inefficiencies.
The Solution:
ROC partnered with Frogparking to design and implement a future-ready, customized parking guidance system—featuring the world’s first inverted dropper style. This groundbreaking system was tailored to address ROC’s unique environment while improving customer flow and operational performance.
Key innovations included:
FrogGuidance Droppers: Inverted “chandelier” LED droppers that prevent bird nesting and provide clear, dynamic guidance to open spaces.
Enhanced visibility: Each dropper uses four LEDs—double the brightness and clarity of standard systems—ensuring travelers can easily locate available parking.
FrogSigns: Custom-designed wayfinding signage aligned with ROC’s branding for a cohesive, professional look.
FrogCounters: Ceiling-mounted technology that improves accuracy while minimizing movement, maintaining seamless operation during peak travel.
Integration API with Mapco: Real-time parking availability displayed directly on ROC’s website, enabling travelers to plan ahead before arrival.
The Result:
Frogparking’s tailored parking guidance solution delivered immediate, measurable improvements for ROC:
Reduced congestion and cruising times by efficiently guiding drivers to available spaces.
Eliminated maintenance disruptions caused by nesting birds, safeguarding equipment performance.
Increased passenger satisfaction with faster, clearer parking experiences, even during high-volume travel periods.
Future-proofed operations with a system that addresses visibility, reliability, safety, and environmental challenges.
By pioneering the world’s first inverted dropper parking guidance system, ROC has set a new benchmark for airport parking innovation.
The Takeaway:
With FrogGuidance Droppers, FrogSigns, FrogCounters, and API integration, ROC now operates a parking guidance system that is not only efficient and reliable but also uniquely customized to their environment.
Frogparking continues to redefine parking technology by delivering solutions that improve customer experiences while solving operational challenges.