The Challenge:

Sky Stadium in Wellington, New Zealand, operates a large car park that serves daily commuters and overnight users. On event days, the car park experiences extremely high turnover and traffic, requiring a parking system that can handle surges efficiently.

The stadium faced several challenges:

• Aging payment terminals causing revenue collection inefficiencies.

• Lack of real-time parking availability data, making it difficult to manage space utilization and compliance.

• High-demand event periods requiring flexible and dynamic parking pricing.

The Solution:

Frogparking delivered a modernized, cloud-based event parking system to meet operational and revenue-focused goals:

• FrogKiosk payment terminals: Six new ticketless and cashless kiosks integrated with existing technology for seamless transactions.

• Dynamic pricing via FrogHub: Cloud-based dashboard allowed real-time adjustments to parking rates, particularly for event days, without onsite intervention.

• Overlapping rate functionality: Parkers arriving before 10am pay less if leaving by 7pm; arrivals after 10am pay more but can stay until 5am the next day.

• Real-time reporting: Operators can instantly access transactions and parking utilization data.

• Future-ready enhancements: Plans to integrate LPR (License Plate Reader) cameras to further optimize compliance and space usage.

The Result:

The upgraded Sky Stadium event parking system delivered:

• Improved revenue management, with first-year equipment and operating costs recouped within 41 days.

• Enhanced efficiency, eliminating the need for onsite intervention and providing dynamic control during event surges.

• Flexible, real-time pricing, optimizing revenue during peak periods.

• Actionable insights, giving operators immediate visibility of occupancy and transactions.

The Takeaway:

At Sky Stadium, Frogparking combined modernized payment technology, cloud-based analytics, and dynamic pricing capabilities to create an event parking system that is both efficient and revenue-generating.

This solution demonstrates how smart parking systems can manage high turnover, optimize revenue, and deliver a seamless experience for drivers—even during peak event days.