Birkenhead Point Shopping Center
The Challenge:
Birkenhead Point, a premium shopping destination in Drummoyne, Sydney, attracts nearly three million visitors annually with its mix of outlet and retail stores.
As one of Australia’s most popular shopping hotspots, the team needed more than just a standard parking system. They wanted a stylish, future-ready parking management solution that could:
Enhance customer experience with real-time guidance.
Communicate parking availability clearly at all key decision points.
Blend seamlessly into the shopping centre’s modern aesthetic, including the delivery of a large high-mounted dynamic sign.
The Solution:
Frogparking delivered a customized parking management solution designed to meet both functional and aesthetic goals:
FrogGuidance system: Installed across the two main parking garages to direct visitors to available spaces in real time. Rooftop areas were equipped with solar-powered FrogSensors to track occupancy in previously unmanaged spaces.
Special space identification: Guidance sensors were color-customized to highlight mobility and parental parking spaces, improving accessibility and convenience.
FrogSigns wayfinding signage: Monument and channel signs, tailored to Birkenhead Point’s branding, displayed dynamic availability counts for both standard and special-use spaces.
Custom-colored rail system: Indoor guidance rails were finished in white, aligning with the centre’s design preferences and creating a clean, stylish look.
Large dynamic signage (K6.2): Engineered specifically for this site, a high-mounted oversized sign ensured visibility from a distance, giving drivers the information they needed well before entering.
The Result:
The integrated solution delivered:
Faster parking decisions, reducing congestion and improving traffic flow.
A premium customer experience, aligned with Birkenhead Point’s upscale brand.
Accessibility improvements, with special-use spaces clearly denoted and easy to find.
Stylish, branded design, proving that functional infrastructure can also enhance aesthetics.
The Takeaway:
At Birkenhead Point, Frogparking combined innovative technology with design-focused customization to deliver a parking system that is as stylish as it is smart.
From rooftop solar sensors to oversized high-mount signage, this solution demonstrates how parking management can both elevate customer experience and seamlessly integrate with a centre’s aesthetic vision.