The Most Influential Women Leaders To Watch In 2023 – Frogparking’s CEO, Shareena Sandbrook

Written by Frogparking


Published on August 10, 2023

Smart Parking | Shareena | Parking Guidance System

Shareena was recently highlighted on the cover of the CIO Women Magazine as a stand out for global leaders.

A great depiction of Shareena’s journey through life, the inception of Frogparking’s smart parking system and how Frogparking has evolved over the years. 

Shareena’s continued dedication to Frogparking and ensuring its global growth within both the Access Control & Parking Guidance System industries is inspirational. For more about Frogparking’s journey – click here.


Shareena Sandbrook, Frogparking’s CEO, embodies the crucial role of being a women leader. In addition, Shareena has a diverse background spanning various sectors, therefore her leadership skills, entrepreneurial spirit, and commitment to positive change shines through. Commencing her journey as an investment adviser, she later founded a recruitment company and significantly contributed to the growth of a finance company.

Consequently, in 2009, Frogparking’s global impact on parking technology and parkign software began. Furthermore, navigating challenges such as securing funding and overcoming industry hurdles. As a result of Shareena’s strategic planning and unyielding perseverance, Frogparking is now a world-leading global provider of cloud-based parking systems. It is also acknowledged as one of New Zealand’s fastest-growing exporters. Frogparking provides comprehensive smart parking solutions, from entry to exit. From parking barrier arms, to parking payment terminals, and even license plate recingition cameras. The Frogparking’s innovative solution goes one step further by including a vehicle counting device, indoor parking guidance, outdoor parking guidance and a phenomenal range of parking software options. 

Frogparking’s success lies in its innovative and collaborative approach, challenging norms, and remaining at the forefront of parking technology. Ultimately, Shareena’s exceptional ability to connect with people, both personally and professionally, sets her apart.  A quality summed up, in a potential book title, “How to win customers and influence government.”

In the post-pandemic era, Shareena discusses new opportunities for entrepreneurs during change. Likewise, her words serve as a testament to the power of leadership, resilience, and innovation within entrepreneurship.


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About Frogparking

Frogparking stands as a global leader in comprehensive parking management solutions, committed to delivering cutting-edge technologies that redefine the future of parking management. With a focus on data analytics, accessibility, safety, and end-user experiences, Frogparking continues to push the boundaries of innovation in the parking industry.

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