Parking is a necessary evil. Especially urban parking. It’s something we all do. Before going shopping, hanging out with friends, or before catching a game. It’s the experience before the experience.

It’s one of those things, right?

Urban parking is something where you either have a neutral experience or a below average one. It lines up with feedback we hear colloquially. Whether its from friends, family, members of the public – it’s all the same. Similarly, people forget the times where everything worked perfectly but remember the bad times. Circulating for ages, not being able to find a space, getting confused by not knowing where to drive, and the resulting congestion, all reasons for a negative parking experience.

A parking system (or lack of), is also normally, the first impression a customer gets of the place they’ve just arrived at. Thus, setting the tone for the entire experience. Making it easy, stress-free, and frictionless should be your concern. Similarly, it means your customer is content when they walk in the door. Furthermore, with reports proving customers who have a positive parking experience will spend more money.

Many urban parking providers, particularly shopping centers, airports, hotels, and cities are acknowledging this. Likewise, are taking steps to ensure the best neutral (or even net positive) experience possible for users of their parking facilities.

How does occupancy and guidance help?

Frogparking offers a suite of urban parking technology ang parking software designed to improve your visitor’s experience. While Frogparking’s lineup includes the staples such as indoor & outdoor wayfinding sensors, parking guidance systems, dynamic signage, and mobile parking applications – the beauty of Frogparking lies in their customized approach. They don’t simply sell you a product and ‘hope for the best’. They genuinely work with you, to understand your challenges & provide a parking solution that is fit for purpose. Ultimately, and usually, this is to help people get into parking spaces faster and easier.

Frogparking and the Irvine Company have been partnered for over five years. A key aim is to make urban parking easier for visitors to the massive SoCal shopping center, the Irvine Spectrum Center (as well as other properties). Frogparking have worked closely with the team to produce some spectacular solutions. Indoor guidance, outdoor guidance, bespoke light fittings and signage are all some of the solutions currently installed.

Can it all integrate?

Frogparking is ‘breaking the ceiling’ in terms of parking integration opportunities with third party suppliers, existing Frogparking solutions, and existing software partnerships. They are open to exploring open API’s and will also work closely with pre-existing providers to ensure the connections are seamless.

Reach out to hi@frogparking.com for a no-obligation discussion around how the team at Frogparking can assist.