The Challenge:

Invercargill Central, located in the lower South Island of New Zealand, sits at the heart of a busy CBD with high vehicle turnover rates. The vision for the precinct was bold: not just a parking guidance system, but a full Parking Access and Revenue Control System (PARCS)—a world-first end-to-end solution that could transform parking into a seamless, customer-first experience while also driving measurable returns.

Key challenges included:

• Managing congestion in a high-turnover area.

• Optimizing revenue with a transparent, efficient system.

• Reducing operating costs linked to outdated equipment.

• Enhancing the customer journey, from entry to exit.

The Solution:

Frogparking partnered with Invercargill Central to deliver the world’s first complete end-to-end parking management solution, combining the latest hardware, software, and analytics.

The system featured:

• Indoor FrogGuidance system: Real-time space availability with guidance lights and dynamic wayfinding signage.

• FrogGate barrier arms: Reliable, fast-flowing entry and exit.

• FrogKiosk payment terminals: Ticketless, contactless kiosks supporting PayWave, Apple Pay, and Google Pay.

• FrogLPR license plate recognition: For seamless, ticket-free access control.

• Custom-branded mobile app: Allowing customers to manage parking directly from their smartphones.

• FrogValidate software: A paperless, license-plate-based validation system, rolled out in October 2024, enabling tenants to manage customer validations digitally while boosting sustainability.

• FrogHub analytics dashboard: Delivering critical insights into occupancy, peak demand, and revenue trends.

Together, these components created a single-source solution—one supplier, one system, one passionate team.

The Result:

The outcomes speak for themselves:

• ROI in under four months, a world-class benchmark.

• Reduced congestion and faster traffic flow, thanks to streamlined entry/exit and smart guidance.

• Improved customer satisfaction, with stress-free, contactless, ticketless parking.

• Revenue optimization, with transparent monthly recovery from tenant validations.

• Sustainability gains, through reduced emissions, paperless validation, and efficient asset utilization.

The Takeaway:

Invercargill Central has set a new global standard for parking management with Frogparking’s world-first end-to-end PARCS solution.

By combining guidance technology, revenue control, contactless access, and data-driven insights, ICL now offers a parking journey that is faster, greener, and smarter—for both customers and operators.